Suite 3005 - 700 West Georgia St
Vancouver, BC, Canada V7Y 1B6

Our Company

A Trusted Partner for Private Businesses

Founded in 2015, Alder Bay Equity Partners is a private investment firm based in Vancouver, Canada. Alder Bay invests the permanent capital of its owners and seeks to invest in companies based in Western Canada. Our investments are currently in the building products, logistics, and agriculture sectors.

Meet the people behind Alder Bay.

Peter Armstrong

Founding Shareholder & Director

Michael Lee

Founding Shareholder and Director

Eric Andrew

Shareholder & Chairman

Luke Geiger

Shareholder and Managing Partner

Frequently Asked Questions.

We’re here to make things simple. Browse our FAQs to learn more about our investment approach, process, and how we work with business owners.

What types of businesses does Alder Bay Equity Partners invest in?

We invest in profitable, privately held companies based in Western Canada. We’re particularly interested in stable businesses with strong leadership, a proven track record, and long-term growth potential.

What is your typical investment structure?
Alder Bay will invest as either a majority shareholder or 50:50 with an existing Management team or Founder(s).
What makes Alder Bay different from other private equity firms?

Alder Bay is not a fund and has no investment turnover mandate. We seek to be long term owners of businesses. Our capital structure is conservative and we avoid the excess use of leverage at our companies. We also prefer to own the underlying real estate of our operating companies rather than lease premises.

What happens to the leadership team after an acquisition?

Our preference is to invest in situations where the key Management or Founders will retain ownership and remain as our partners in the business.

We want our business partners to have and retain a high degree of autonomy.

We are also able to support Management in formulating and executing on their growth plans for the business.

How long do you typically hold your investments?

We prefer to hold our investments for the long run provided that we see ourselves as the natural owner of the business and that the business fits with our long term investment objectives.

Empowering Owners. Growing Together.

At Alder Bay Equity Partners, we collaborate with business owners to navigate succession and growth, providing permanent capital and strategic support to ensure lasting success.

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Peter Armstrong

Founding Shareholder & Director

Peter Armstrong is a Founding Partner, principal investor and Board Director at Alder Bay Equity Partners. Peter is also Founder of Armstrong Group, owner and operator of the award-winning Rocky Mountaineer luxury train company as well as numerous holdings in the travel and tourism sector.

Since its inception in 1990, Armstrong Group has evolved from a small entrepreneurial dream into one of Canada’s most admired and respected companies.  Under Mr. Armstrong’s leadership, the first acquisition was the federal government’s fledgling tourist rail service through the Canadian Rockies.  That first foray has now become the acclaimed, Rocky Mountaineer, offering premium rail experiences through the majestic Canadian Rockies. Rocky Mountaineer has been recognized with numerous awards and including the prestigious World Travel Awards’ “World’s Best Luxury Travel Product” and as one of the “50 Best Employers in Canada.”

Mr. Armstrong is active in the local business community and serves on many industry and community Boards. He is a recipient of the Canadian Venture Capital Association’s Entrepreneur of the Year Award, Ernst & Young’s Entrepreneur of the Year Award for Tourism and Hospitality and is a member of both the Canadian Railway Hall of Fame and the Canadian Tourism Hall of Fame.  He has received an Honorary Doctorate of Law as well as an Honorary Doctorate of Technology.

Michael Lee

Founding Shareholder and Director

Michael Lee is a Founding Partner, principal investor and Board Director at Alder Bay Equity Partners. He is also the Chief Strategy Officer of UrbanLogiq, which provides leading AI-powered data analytics platforms for governments.

Michael is a former Member of the Legislative Assembly of BC and has served as the Shadow Minister for Attorney General and Indigenous Relations & Reconciliation, Official Opposition Critic for Transportation, Infrastructure and TransLink, and Parliamentary Secretary for Affordable Housing. Before his two terms in elected office, Michael was a lawyer and partner with Lawson Lundell LLP, serving as the head of the Business Services Group and the co-lead of the Corporate Governance Group. He advised public and private companies regarding mergers and acquisitions, equity and debt financings, and corporate reorganizations. Michael also advised boards of directors on corporate governance, directors’ duties and responsibilities, and regulatory compliance, and acted as counsel to special committees in related party transactions and other corporate transactions.

Prior to obtaining his law degree at the University of Victoria, Michael worked as a ministerial assistant to a federal cabinet minister in Justice and National Defence. He has also served on boards of not-for-profit organizations, including Alumni UBC, Arts Umbrella, the Downtown Vancouver Business Improvement Association, the Justice Education Society of BC, Leadership Vancouver, Science World British Columbia, Sustainable Cities International, SUCCESS and the YMCA of Greater Vancouver Foundation.

Eric Andrew

Shareholder & Chairman

Eric Andrew is the Chairman and Managing Partner of Alder Bay Equity Partners.

He spent a significant amount of his career sitting across the table from business owners at moments that mattered:

Succession wasn’t working; the family was stuck and not communicating; the numbers were fine but the direction of the company wasn’t; wealth was not accumulating.

He joined Alder Bay Equity Partners because he wanted his advice to carry weight again — the kind that comes from owning the consequences. Alder Bay acquires and grows privately held operating businesses in Western Canada using the partners capital, conservatively leveraged. No fund timelines. No financial engineering. Just real businesses and real people.

Before joining Alder Bay, he spent decades at PwC. He led and built Private Company Services in Canada and helped shape and lead PwC’s Global Private Clients practice. He served as Chair of PwC’s Canadian Partnership Board. He worked in audit, tax, HR, M&A and family governance across a wide number of industries because owners don’t live in silos — and neither do their problems.

Since retiring as a partner of PwC in 2017, he has served on various Boards and Advisory Boards. Outside the boardroom, he stays close to the human side of all this. He works with family councils; supports not-for-profits; maintains a Center for Attitudinal Healing in Costa Rica that holds workshops dealing with depression, anxiety, addiction, and fractured relationships — the things that quietly shape how leaders show up at work.

Luke Geiger

Shareholder and Managing Partner

Luke Geiger is a shareholder and Managing Partner at Alder Bay Equity Partners. Luke enjoys working with Alder Bay’s partners and Management teams to help them realize the potential of their business.

Luke began his professional career working in public practice firms KPMG and PwC where he obtained the CPA and CBV designations. Luke’s primary areas of focus were in Private Company Services and Deals with a specialization in Valuations and Transaction Services.

Outside of Alder Bay Luke is active in his community as Treasurer for Westmont Montessori and as an Assistant Coach for his son’s hockey team. Luke enjoys spending time with his family, and exploring the outdoors by land and by sea. The Geiger household lives by the motto that “Life is Always On”.